Sales and Marketing Representation Services for Luxury Hotels & Resorts
Our goal is to help luxury hotel companies and independent hotels achieve
profitable and sustainable growth in revenues from the India market, from the
leisure, MICE and corporate segments. We do this by providing a comprehensive
range of Sales, Marketing and PR services to enable our clients to enhance brand
visibility and expand reach within affluent travellers and travel arrangers across India
in the most efficient and cost effective manner.
We have a successful track record of over eight years of promoting marquee luxury
hotel brands to affluent travellers across India. Our differential lies in our extensive
network and deep personal relationships within the affluent segment and with
business leaders in the travel and corporate fraternity.
We have a qualified database of over 3500 ultra-affluent travellers, travel agencies
specialising in the HNI segment, inbound travel companies, corporate travel
administrators and bookers responsible for the travel arrangements of owners,
promoters and CEO’s of SME and large corporations. In a geographically vast market,
with endless diversity and large demographics, we have successfully leveraged
strategic alliances to identify and acquire high spend customers for our hotel clients.
At 1524 Delhi, we work as an extension of our clients’ Sales & Marketing team and
offer bespoke, customised solutions individually tailored to each client based on
their specific needs.
Sales Initiatives
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Focussed coverage of target segments in key markets.
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Personal sales calls to manage key relationships and educate frontline staff.
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Develop and execute key account management plans for top customers.
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Maintain and distribute marketing collateral on behalf of the client.
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Manage market visits, sales blitz and road shows by the clients’ executives.
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Manage FAMs to showcase the client’s hotels and build relationships.
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Where appropriate, assist with the annual rate contracting or RFP process.
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Focused business development.
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Represent the client at identified tradeshows and luxury showcases.
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Manage client PR and present gifts on their behalf at Diwali, Christmas etc.
Marketing Initiatives
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Leverage strategic alliances with global leadership orgainsations, business associations and key business partners to promote the client’s hotels to their members.
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Collaborate with key business partners who specialise in the affluent segment – develop and execute cross-sell initiatives.
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Enhance visibility and top of mind recall via focussed digital marketing and social media.
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Conceptualise and manage client engagement activities on behalf of the hotel company.
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Product positioning and integrated marketing plans to support sales initiatives.
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Promote the client’s hotels to our propriatary database via the 1524 Delhi’s quarterly newsletter.
PR Initiatives
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Develop and execute a PR strategy to build visibility through lifestyle media, travel writers/bloggers, social media influencers and brand advocates.
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Organise media FAM trips to identified hotels in line with the client’s corporate objectives.
